The Impact of the Product Innovation, Brand Image and Degree of Involvement on Consumer Behavior – Taking Health Food as Example
碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 102 === With the increasing trend of quick change in global industries and fierce competition, the product innovation has become more and more essential. The effective product innovation can create product differentiation and good brand image, build up personal prefe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67s273 |