Customer value assessment of Taiwanese pharmaceutical industry through data mining techniques -The application of marketing strategy and sales force performance characteristics
博士 === 銘傳大學 === 企業管理學系博士班 === 102 === The intensive competition of generics selling and the unpredictable of medical demand make the pharmaceutical marketing activities often unable to meet the demand characteristics of healthcare institutions. In order to consolidate the advantages of drug developm...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bnz6kb |