The Effects of Organizations from Marketing Strategy and Personalities —the example from Elementary School Teachers in Tainan City

• Main Authors: Ya-Chun Wang, 王雅群
• Other Authors: Shu-Hua Hsiao
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/w4by82

碩士 === 康寧大學 === 國際企業管理研究所 === 102 === The main point of the research is researching the relationship between the marketing strategies of school and personality traits for the organizational performance from the qualified teachers in elementary schools in Taiwan. Simultaneously, exploring the cognitive differences in marketing strategies, personality traits and organizational performance from the officially qualified teachers from different backgrounds, and the connections between the marketing strategies of school and personality traits for the organizational performance. Research completed by the questionnaires that completed by the formally qualified teachers in elementary schools （including directors, leaders and teachers）. Approach of the questionnaire is stratified purposive sampling. Analysis of the results of the research by using Descriptive Statistics, T-test, One-way Analysis of Variance, Pearson Product-moment Correlation Analysis. According to the research, the result as below: 1. Overall the elementary schools in Tainan. Marketing strategies – Medium high level at High level cognitive of Promotion Strategy. 2. Overall of the elementary schools in Tainan. Personality traits – Medium high level at High grade of Rigorous. 3. Overall of the elementary schools in Tainan. Organizational performance – Medium high level Maximum performance at achieving the teaching objectives 4. The teachers work in elementary school in Tainan. The cognitive of marketing strategies - directors are higher than leaders and teachers. 5. The teachers work in elementary school in Tainan. The cognitive of marketing strategies – the teachers that are working in an under 12 class school are better than working in a school over 13 classes or over 49 classes. 6. The teachers work in elementary school in Tainan. The cognitive of Personality traits – Male teachers are better than female teachers. 7. The teachers work in elementary school in Tainan. The cognitive of Personality traits - The teachers have the specialized subject are better than who have graduated from university, National Taiwan Normal University and Institute. 8. The teachers work in elementary school in Tainan. The cognitive of Personality traits – teachers that are on duty under five years are better than on duty over twenty-one years. 9. The teachers work in elementary school in Tainan. The cognitive of Personality traits - directors are higher than leaders and teachers 10. The teachers work in elementary school in Tainan. The cognitive of the organizational performance - directors are higher than leaders and teachers. 11. The teachers work in elementary school in Tainan. The cognitive of the organizational performance - the teachers that are working in an under 12 class school are better than working in a school over 13 classes or over 49 classes. 12. The connection of marketing strategies highly positive affects the organizational performance. 13. The connection of personality traits positive affects the organizational performance.