| Summary: | 碩士 === 康寧大學 === 國際企業管理研究所 === 102 === With the transformation of economic development and industrial growth of the generation and management capacity of the guesthouse owners, is to become the township in promoting tourism in the town, the necessary process. Nantou County with Jhushan town hall growth of the operating capacity of the guesthouse owners as one of the key policy objective of the work, and actively cooperate with the tourism policy of the central government and the free exercise of mainland China, hoping to distribute in the the Takeyama town guesthouse owners enhance the operational capability of the town many firms augmented forward. Nantou County is a long-standing are in financial distress with the state agricultural county, there are a number of tourism resources is not effective use. To strengthen Nantou County Jhushan town culture and tourism assets and the promotion and preservation, as well as the guesthouse owners operating the power to increase awareness, enhance the for guesthouse owners viability of re is to become a very important issue. Based on this, the study is based on Fuzzy Analytic Hierarchy Process (Fuzzy Analytic Hierarchy Process, Fuzzy AHP) to assess the impact Nantou County Jhushan Town Bed and Breakfast operation and management of the critical success factors. Paper Takeyama town guesthouse owners for the study. By the results of the analysis found that the impact Bed and Breakfast Jhushan town operation and management of the four key factors in order to "District alkali resource integration factors, the viability of the project" factors, "sales and marketing" factors and the charm of living space factors. From the result, the "integrated marketing packaging", "creative used space", "space planning and layout", "bath" are the four important factors.
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