A Study of Experiential Marketing on Alexandre Butterfly Ecological Education Farm

A Study of Experiential Marketing on Alexandre Butterfly Ecological Education Farm

碩士 === 康寧大學 === 資訊傳播研究所 === 102 === The aim of this study is to investigate tourists’ perspective on experiential marketing while visiting Alexandre Butterfly Ecological Education Farm. The participants were the tourists visiting Alexandre Butterfly Ecological Education Farm. This study was conducte...

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Bibliographic Details
Main Authors:	Po-Yui Shih, 施柏羽
Other Authors:	Ping-Feng Chao
Format:	Others
Language:	zh-TW
Published:	2014
Online Access:	http://ndltd.ncl.edu.tw/handle/hrbr8g

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