Study on the Management and Administration of Tourism Factory –Using the Jhushan Town in Taiwan’s Nanton County as an Example

• Main Authors: Ya-Hui Cheng, 鄭雅惠
• Other Authors: Tsung-Lin Lee
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/x62ttk

碩士 === 康寧大學 === 企業管理研究所 === 102 === With the transformation of economic development and industrialization, growth and management of tourist generating plant industry, and is the process of becoming the township to promote tourism in the town, as required. Nantou County government and the tourist town hall Jhushan growth of the plant operation and management industry, working as one of the key policy, tourism policy and actively cooperate with the central government and the free exercise of mainland China, and hopes to spread the town of Takeyama management industry for the object, the viability of many of the town and to promote augmentation industry. Nantou County is a rural county has long been in a state of financial embarrassment, there was not a lot of tourism resources effectively. In order to strengthen the promotion and preservation, as well as tourism industry factory management capabilities to enhance awareness of Zhushan Township, Nantou County, culture and tourism asset for tourism facility management industry is to become a very important issue. Based on this, the study is based on Fuzzy Analytic Hierarchy Process (Fuzzy Analytic Hierarchy Process, Fuzzy AHP) critical success factors Jhushan Township, Nantou County tourism management assess the impact of plant operations. Text in Zhushan Town tourism industry as the research object factory. By the results of the analysis found that four key factors Takeyama town sightseeing impact plant operations management order is "experiential marketing" factors, "management" factors, "service quality" factors and "regional integration" factor. Then the series by taking a step forward in the level of analysis showed that "exhibition facilities," "cultural identity preservation", "adequate service capacity", "inside and outside plant environment clean" separated the top four.