A Study on the Expansion Strategy of Chain Pharmacies

• Main Authors: Chien-Yuan Huang, 黃健源
• Other Authors: Tarng-Ping Chen
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/61451349531767712003

碩士 === 嶺東科技大學 === 高階主管企管碩士在職專班 === 102 === The study applied Analytic Hierarchy Process (AHP) for designing questionnaire to collect measure dimensions for chain pharmacy store expansion strategies data, the respondents contain single pharmacy operators, executives and professionals chain pharmacy operations including business owners, executives and managers, through the statistical software package to calculate the weight values of dimensions and assessment projects. The results showed that "operational efficiency" dimension is most attentive, "district assessment analysis" dimension, followed by "shop selection factors" dimension of again. Order to assess the degree of attention the assessment projects is "customer parking convenience", "shop rents", "ease to cargo", "spending power", "crowd", "competitor", "payback period", "transportation convenience" and "visibility" are more neglected; This study propose five specific suggestions as considerations of chain pharmacies during expansion.