The SWOT Analyswas on Pioneering a Metal Factory Abroad--A Case Study in Jiangsu China

• Main Authors: Lung-Hua Chiang, 江榮華
• Other Authors: Shu-Hsi Ho
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/h4nn9r

碩士 === 嶺東科技大學 === 國際企業研究所 === 102 === The research took a forging company which was in the middle of Taiwan as a case study. Next, this paper used semi-structured interviews and interviews managers from different five departments in the company. In addition, this study further used SWOT analyses which were Strength (S), Weaknesses (W), Opportunity (O), and Threats (T) and take a company of forging industry which was located in middle part of Taiwan as our case. To investigate the experiences and pros and cons that set up the factories in Suzhou, China. The results showed that the advantages including better technology, expertise, after-sale service. On the contrary, the disadvantages include higher research and development (R & D) costs, machinery costs and language. Yet, there were huge opportunities for market, economies, transportation. As for threats, there were competitors, substitutes and other brands. Based on these results, the company should maintain the technology skills, expertise for their advantages, capitalize on the huge market and the transportation in China. In addition, to improve internal weaknesses of high cost and avoid the threats of competitors and substitutes. According to the above reasons, the program was practical for the metal case factory abroad in Jiangsu China.