Vietnamese Consumer Behavior of Cosmetics Products: Effects of Extrinsic Cues

碩士 === 龍華科技大學 === 企業管理系碩士班 === 102 === The socio-economic development has increased the demands of beauty and personal care all over the world, thus cosmetic industry is more and more noticed in many studies. Vietnam is a country with more than 90 percent of beauty and personal care products are imp...

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Bibliographic Details
Main Authors: Vo Thi Huong Giang, 武氏香江
Other Authors: Cho, James
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/15142248209196694618