The Study of Consumers in Selecting Luxury Goods from a Non-Price Strategy Viewpoint.
碩士 === 高苑科技大學 === 經營管理研究所 === 102 === The purpose of this study is to investigate consumers in selecting luxury goods from a non-price strategy viewpoint. In order to realize the key factor of consumers in selecting luxury goods through the use of Analytical Hierarchy Process (AHP). It will also imp...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hha4q4 |