A Study on Behavioral Intention of Consumers Purchasing Drip Coffee
碩士 === 高苑科技大學 === 經營管理研究所 === 102 === Following with the change of food and drink culture, drinking coffee has become a habit for most people. The popular trends can be seen from the variety of coffee shops penetrated through streets and even alleys, such as coffee chain, specialty and personalizati...
Main Authors: | OU YI CHEN, 歐宜蓁 |
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Other Authors: | Chang-Chun Li |
Format: | Others |
Language: | zh-TW |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/q8cu9u |
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