| Summary: | 碩士 === 國立高雄應用科技大學 === 製造與管理外國學生碩士專班 === 102 === With the high-tech and Internet speedy advancement in this century, Vietnamese are increasingly embracing online transaction in which individuals or companies can generate much more profit by fast expanding their business and then increasing revenue. It is noted that many companies involve in online trading have been booming in past years. According to a recent survey conducted by the Ministry of Trade, 60 percent of 3,400 traders in various industries have applied e-commerce transactions. Although the market in Vietnam is large and people are getting used to the on-line transaction, the order in trade is still chaotic and many people have little confidence in transaction. Therefore, from the perspective of export influenced by the Internet use, it can provide insight into the Internet environment and export performance.
This study is to investigate relationship between perception about the role of Internet use for export, such as networking, sales, communication, cost reduction, competitive advantage, image enhancement, and export performance such in Vietnam. It also aims to find out the determinant factors influencing export performance from specific intra-firm characteristics regarding Internet use such as the level that a firm understands and embraces Internet strategies, investment in Internet technologies, and the entrepreneurial management of Internet. The current research is surveyed by collecting data through interview, email and online questionnaires from Vietnam export firms which have used Internet for over 3 years. The results of the study showed Internet use in export market in terms of sales, image enhancement, communication, cost reduction, market research as well as the investment in Internet technology, IT resources and level of understanding and use of Internet strategies within the firm, significantly contribute to export performance. The study comes up with the suggestions that Internet can bring marginal benefits to export in Vietnam and that decision makers or managers must take Internet transaction into account in order to maximize export profit.
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