| Summary: | 碩士 === 國立高雄應用科技大學 === 製造與管理外國學生碩士專班 === 102 === In this study, our research will focus on the Service Loyalty Relationship Study in
Rataining Customers: An Empirical Study of Vietnam Restaurants in Kaohsiung City
through questionnaires surveys were collected from more than 220 customers. The
hypotheses are set up to test the variables relating to the research, which are Music,
Hygiene, The Design and Decoration, Appearance of Staff, and the Capacity of Staff.
After doing surveys and testing these values, we can conclude that all the independent
variables can be applied in the research model in order to explain loyalty trend
towards the restaurant. Moreover, the study results also particularly emphasized the
impact of the hygiene factor. Generally, customer loyalty may cause by a manager
who has a deep knowledge about restaurant services and has ability to handle
problems flexibly. Besides, customers are also impressed by the appearance of the
staff. Through the behavioral details and the pictures of staff, customers would have
their own judgment about the operating style, organizational culture so that they can
appreciate the service quality, forming their loyalty trends as they are served at a high
level.
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