The Infuence of Brand Experiences Brand Identification and Brand Love on Brand Loyalty- A Study on AstraZeneca Pharmacy
碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 102 === "Brand loyalty" is one of the key essential factors for enterprise surviving. When the company faces a lot of fierce competition, the brand loyalty would become more important. There are some issues discussed by companies to keep customer and r...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6799rn |