The Relationship among Brand Awareness, Brand Image, Service Quality and Satisfaction: A Case Study of Theme Park
碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理研究所 === 102 === In recent years, Taiwan's private theme parks widely loved by the people, thus creating the rise of theme parks and fierce competition in the amusement industry. Faced with such a large competitive environment, the establishment of a quality brand as...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/633a7n |