Influences of Brand Familiarity, Media Richness and Altruism on Donation Intention
碩士 === 國立高雄應用科技大學 === 資訊管理研究所碩士班 === 103 === Nonprofit organizations (NPOs) provide vital services to the communities they serve. These organizations are funded primarily by individual contributions from supporters. The fundraising platforms presents a cost effective means for nonprofit organization...
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| Format: | Others |
| Language: | zh-TW |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y9vcqf |