The impact of service quality and Customer Equity on customer loyalty using Banking Industry as an example
碩士 === 國立高雄應用科技大學 === 國際企業研究所 === 102 === This study examines the relationship between the service quality, customer equity, and customer loyalty in banking industry. Recently, the study about relationship marketing has; however, focused on service quality and loyalty, but customer equity has yet to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82gzyb |