The use of Facebook fans page marketing strategy Micro-entrepreneurs Amez as an example

• Main Authors: Chen, Lee-Han, 陳李函
• Other Authors: Lin, Hung-Ming
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/6kf5f5

碩士 === 崑山科技大學 === 視覺傳達設計研究所 === 103 === Because of sharing experiences from Internet users has become popular, and this different from blog、 forum and Facebook (FB) now. This paper research simple is online shop-「AMEZ」. AMEZ was born on April, in 2014 and created FB fan page next month. Every shop sellers want their earnings get rise and stay in stable, so finding a way to run AMEZ’s business through FB fan page and data then make a result for building a standard to other online business runners. So first step: knowing famous brand fan page’s development, also track the orbit from information and issues; it is useful for design the strategy with FB tools. The research finding that cooperate with fans page about female’s fashion can attract a considerable tide of people and gain high sale’s achievement if concerning the certain fans groups or celebrity charm. Moreover, to complement one another that focus on which post that responded well by other and to buy the FB sponsored advertisement for it can make the effect of the advertising better. How to give rise to the desires of consumer by designing the pages? Not only with the careful arrangement and with utmost care designed pictures, but with the video that recording experience for oneself to the product. Furthermore, building up the figure of the brand and creating the sale strategies constantly that make fans pages sustainable to expand. Finally, depending on this research and document’s inferences, suggest that stick the post should attach importance to the content. Providing the user more valuable without violate ‘s native advertising or developing the characteristic brand on their own to create the specific value of the on-line shop.