The study of users’ satisfaction and loyalty towards the mobile game
碩士 === 開南大學 === 資訊學院碩士在職專班 === 102 === The primary objective of this study was to examine the determinants of users’ satisfaction and loyalty towards the mobile game. The relationship of service quality-customer satisfaction-customer loyalty was used as a theoretical foundation, while the service...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49399172502005111436 |