Research on the parents’ consumer behavior on seeking tutorial and daycare institute

• Main Authors: CHANG, YIN CHU, 張銀珠
• Other Authors: 陳苑欽
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/qdh8vq

碩士 === 開南大學 === 商學院碩士在職專班 === 102 === The study consists of three purposes. First, the study investigates the current state of parents decisions in selecting the after-school childcare institutions, the status of satisfaction and loyalty and schoolchildren factors in the New Taipei City. Next, the study focuses on the differences in background variables of these three independent variables. Lastly, the study aims to analyze the interrelation among parents decisions the status of satisfaction and loyalty. Major conclusions are summarized as follows: Parents with different background variables were significant differences in some parents’ decisions; parents’ decisions has positive correlation with the status of satisfaction and loyalty; positive correlations were found between the status of satisfaction and loyalty; satisfaction and loyalty to the parents decision mediating effect was not significant. Based on the above conclusions, the following suggestions were proposed: recommendations childcare institutions in addition to emphasis on teaching effectiveness, there should create a happy, safe learning environment; Parents in the choice of childcare institutions should focus on the child's perception; government units should strengthen the supervision and management of childcare institutions , increase assistance for vulnerable families.