The Study of The Relationship BetweenPersonality of Business Manager and Organizational Performance in Insurance Industry: An Example of Fubon Life Insurance Company Limited

• Main Authors: YANG, FENG-LAN, 楊鳳蘭
• Other Authors: HSU, CHEN-YI
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/w479u5

碩士 === 開南大學 === 商學院碩士在職專班 === 102 === The financial industry has great impact on nation’s economy that the insurance industry is an important part of it. The enactment of “Financial Holding Company Act” in 2001 enables the financial products sold cross companies that also shows the influence of the insurance industry. Globalization makes competition more severe among industries. Talent is one of the keys to success and it’s evident in insurance industry. Employers’ attitude will be affected by their superior’s leading style, hence elevate or reduce the organizational performance. This study tries to find out the personality for a suitable business manager using interviews based on five major categories of personality and gives suggestions. It finds that the traits of personality for a suitable business manager are open-for-learning and diligence. This result helps to effectively recruit the right business managers and place them in position. It not only decreases the time and money of training, but also raises the stability of the business representatives and the organizational performance. A sustainable insurance industry is positive to the financial industry.