The relationship among products perception, purchasing motivation, and intention of bread by customers
碩士 === 義守大學 === 管理碩博士班 === 102 === Food safety issues have caused serious problems for consumer health. The consumer is suspicion the bread with many food additives. It is necessary to understand the consumer behavior for bread. The purpose of this study is to discuss the relationship among produc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30803799120241804096 |