A Study on the Developing Medical Cosmetology Tourism of Current Market Conditions and Proposal in Taiwan - A Case of Mainland China Tourists

• Main Authors: Yuan-Lin Huang, 黃媛琳
• Other Authors: Chi-Shong Chang
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/xchad8

碩士 === 義守大學 === 管理碩博士班 === 102 === In recent years, Taiwan''s high medical standards and reasonable prices to attract more mainland tourists to Taiwan medical and cosmetic sightseeing. In recent years, Taiwan''s high medical standards and reasonable prices to attract more mainland tourists to Taiwan medical and cosmetic sightseeing. But the medical institutions in the market with high quality and low. But the medical institutions in the market with high quality and low, so the medical problems often occur. Will reduce the travel industry to sell beauty products or medical cosmetic medical tourism trip. This study will investigate the use of questionnaires status of medical and beauty tourism industry in Taiwan. The results show that mainland tourists qualifications, area of residence, average household income, expected travel a few days, there are significant differences in surgery for medical attention to all facets of beauty. Mainland tourists in age, education, marital status, area of residence, average household income, expected travel a few days, there are significant differences in surgical attention for sightseeing each dimension. There is a significant positive correlation between the beauty of Taiwan''s medical and tourism. And the highest correlation between the medical profession and the tourism. Taiwan medical and cosmetic industry and government units need to complete planning, cooperation in the tourism industry to invest resources and develop medical tourism. To use of high-quality services and professional medical standards, and to meet the needs of different clients medical cosmetic. Enhance the added value of medical beauty salons and brand image. And enhance market awareness and business opportunities.