A Study of the Relationship among Perceived Risk, Perceived Value, Bandwagon effect, and Group-buying willingness of Elementary School Teachers in Kaohsiung City

A Study of the Relationship among Perceived Risk, Perceived Value, Bandwagon effect, and Group-buying willingness of Elementary School Teachers in Kaohsiung City

碩士 === 義守大學 === 管理碩博士班 === 102 === Group-buying is a popular shopping behavior nowadays; participating in office group-buying also becomes the most common event on elementary school campus. Beside the price discount which affects office group-buying willingness between elementary school teachers, t...

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Bibliographic Details
Main Authors:	Ying-Chen Sun, 孫瑛珍
Other Authors:	Hsiu-Fen Chen
Format:	Others
Language:	zh-TW
Published:	2014
Online Access:	http://ndltd.ncl.edu.tw/handle/5f2vdg

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