Applying perceived anonymity, social anxiety, and group norms to investigate social group relations and the behavior of social networks

• Main Authors: Feng-Yu Kuo, 郭豐有
• Other Authors: Yu-Lung Wu
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/25870664848604568423

碩士 === 義守大學 === 資訊管理學系 === 102 === Although the network environment moves towards a diversified development, the essence of interactiion has not changed. In recent years, social networking site service is one of the most popular Internet application services. Social networking sites can attract the users who have same interests and backgrounds to come together and establish networks of contacts via interaction. Anonymity is a common feature in the network environment, because the characteristics of anonymity people can show their true selves in the network environment and not affected by worrying about their own appearances or others’ criticism. This study attempts to explore the user perceived anonymity because it is not a fixed environment state but is changing with the social networking sites in use. The issues exist whether the user perceived anonymity has any relationship with social anxiety and group norms, which in terms affect the interaction among community members, and then further change the user behavior participating in Social networking sites. The research results have shown that when the social networking users perceived less anonymity, it can effectively improve their relations and enable their willingness to participate in more social networking site. Therefore the management of social networking sites need to work on breaking the barriers of anonymity for establishing a good and stable social relationshipts that will enhancethe social network users’ higher willingness to participate in more social networking site.