The Study on the Business Strategies for the Taiwan''s Banking Industry Entering Mainland China

• Main Authors: Ching-Yu Mu, 母青玉
• Other Authors: Chih-Hsiung Chang
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/16147157481594284202

碩士 === 義守大學 === 財務金融學系 === 102 === The scale of economy in the money market of mainland China cannot be neglected by the international multinational banks. After both sides of Strait signed MOU and ECFA, the Taiwanese capital-based banking industry has been developing in mainland China; however, due to the differences in financial development context, law system, and the management development strategy in both sides, how to effectively apply the the management development strategy of Taiwanese capital-based banking industry has become the important research topic. This research seeks to explore the management strategy of Taiwanese capital-based banking industry in mainland China through literature analysis, the SWOT analysis and the expert interview, and to analyze the management conditions in the opening of the monetary syatem of both foreign capital-based banks and those of both sides by doing SWOT analysis on the management strategy of Taiwanese capital-based banks in mainland, on the bases of the current management development experiences of foreign capital-based banks as well as the results of expert interview, to monetary system and the opening of operating condition, because of the Taiwan capital and management development experience and the expert interview result, hoping to integrate the development strategies and the patterns of Taiwanese capital-based banking industry in mainland, and provide management references for Taiwanese capital-based banking industry. The study finds that management strategies of Taiwanese capital-based industry in mainland include: 1.as both sides have signed ECFA, establishing branches, sub-lines, share-holding, merger and acquisition and strategy alliance is feasible, 2.promoting management scale and pattern, starting from first-line cities, followed by the cities of the third line, with cities surrounded by the villages, 3.operating business without being confined to Taiwanese businessman service; instead, expanding the foothold, unifying the local banks to form an alliance, 4.developing wealth management, enterprise and consumer financial services, 5.cooperation between free economy model districts and the Shanghai free commercial harbor area to form the free commercial harbor area outside the passes, 6.investment in mainland through Renminbi qualified foreign institute investor (RQFII), triggering the business opportunity of Taiwanese capital-based banking entrepreneurs on Renminbi service.