| Summary: | 碩士 === 玄奘大學 === 企業管理學系碩士在職專班 === 102 === Automobile becomes our daily needs for transportation purpose in the modern society. Whether high-risk persons tend to buy more insurance coverage has been always considered as a controversial issue of insurance operations. Economists announce that when high-risk persons have private information about their own risk, self-interest will motive them to buy more insurance coverage, however, empirical results shows somehow inconclusive results or even contradictory about adverse selection in the last two decades. Previous econometric empirical works have several flaws. First, results might be confounded by moral/morale hazard due to using ex post risk rather than ex ante risk. Second, the effect of risk perception on insurance coverage selection is hard to be observed. Third, most studies are based on the assumptions that policyholders are identical risk preferences. This study recruits voluntary automobile liability insurance policyholders who are newly eligible and are registered in Taiwan area as participants. The present study will adopt ex ante risk as variables by utilizing a newly developed method, and attempts to investigate the moderating effects of prevention focus on policyholders’ decisions of insurance coverage selection. We attempt to do our best effort to deal with several puzzles of insurance behavior by utilizing psychology framework. The overall findings might be provided as a new approach for helping insurance companies to construct their underwriting policy, pricing decisions and loss prevention technique to diminish the phenomenon of adverse selection.
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