A Study of Purchase Intentions of On-line Game Points

碩士 === 華梵大學 === 資訊管理學系碩士班 === 102 === Since the rise of the Internet, led to the development of online games, has become one of the hottest modern society entertainment. According to market research firm Newzoo [58] pointed out, smart phone or tablet gaming market share gradually expanded, the numbe...

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Bibliographic Details
Main Authors: Jung-Hui Lin, 林榮輝
Other Authors: Shan-Ping Chuang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/87732045199801399078