The Influence of Cross-Cultural Endorsers, Degree of Nudity and Advertising Appeals on Advertising Effectiveness: Moderated by Consumers’ Sexual Orientation
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 102 === Many foreign studies indicates that homosexual consumers are affluent, well educated, and in possession of disposable income, so a lot of marketers consider the homosexual consumer market a new “Dream Market,” or “Goldmine”. Meanwhile, there are more and more...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ktg888 |