The Effect of Life Style, Social Comparison and Cognitive Age on Clothing Interests: Mature Age Females as an Example
碩士 === 輔仁大學 === 織品服裝學系碩士班 === 102 === With the global population is growing older, the consumer behavior of old aged is also beginning to change. These baby boomers is the generation of “mature age”, they played an important role in the market now and future. In particular, female consumer’s pur...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70529406231781050666 |