The Impact of Humorous Appeals, Attack Types, and Political Cynicism on the Negative Advertising Effectiveness
碩士 === 輔仁大學 === 國際經營管理碩士學位學程 === 102 === The purpose of this study is to discuss the impacts under different degrees of humorous political advertising (negative humorous advertising / negative advertising) and attack types (issue attack / image attack) and in various types of political cynicism (hig...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38283630206497063324 |