Beauty ! How Cosmetic Surgery Satisfaction, Body Image and Self-Esteem Affect One’s Interaction on Facebook

• Main Authors: Chien-Hui Chuang, 莊千慧
• Other Authors: Ying-Ju Lai
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/45835037609736514458

碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 102 === In recent years, women of all ages love to become more beautiful. Because of the fast development of the beauty industry, plastic surgery makes some women become "artificial beauty." That makes women exciting also. In Taiwan, many research has focused on the attitudinal and behavioral aspects of cosmetic surgery and degrees of acceptance of such procedure, bur fewer studies discussed psychological and interpersonal aspects of people who received cosmetic surgery. Therefore, this study attempts to explore the relationships among women’s self-perceived body image, self-esteem, satisfaction with the surgery outcome, and their degree of self-disclosure on Facebook. The results showed that the higher the satisfaction towards the outcome of the plastic surgery, the better the perceived body image and the self-esteem. When they are more satisfied with their new appearance, the fewer messages they will disclose on Facebook, especially the information related to plastic surgery. The analyses also showed a negative relationship between the perceived body image and the degree of self-disclosure. In addition, women with higher self-esteem tend to remove their old photos (i.e., pictures taken before their cosmetic surgery) on Facebook, and they are less willing to talk about the topic about plastic surgery. Through this study, the researchers hope that people can have a preliminary understanding of their mental status, and provide a reasonable explanation for their online self-disclosure status. Furthermore, the research will be able to provide some insights for medical staff and others when they care for those women.