Advertising Effects of Multiple Product Endorsements in Taiwan-An Example of Mr. Pxmart(Mr. Chuan Lian)

碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 102

Bibliographic Details
Main Authors: CHENG,CHI-FANG, 鄭琪方
Other Authors: CHEN,SHANG-YUNG
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/4ks655