Perception of Cultural Tourism, Interpretation Service Demand and Satisfaction of Luodong Forestry Culture Garden

• Main Author: 賴錫湖
• Other Authors: 段昌國
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/18906586242518218965

碩士 === 佛光大學 === 未來與樂活產業學系 === 102 === Cultural tourism can achieve the goals of cultural promotion, ecological conservation and environmental sustainability through interpretation services. The services use various media and propaganda to convey the traditional culture, natural environment and other characteristics of particular areas to visiting tourist to earn their attention toward the local culture and environment. Interpretation services provide deep feeling and experience to enhance the awareness of cultural protection and environmental conservation, and convert that into proactive action to achieve the purposes of cultural tourism and recreation education. This study uses Luodong Forestry Culture Garden as an example to explore the relationship between the perception of cultural tourism, the demand for interpretation services and visitors satisfaction. This study uses convenience sampling to distribute questionnaires, and uses descriptive statistics, t-test, analysis of variance, correlation analysis and regression analysis to conduct data analysis. The research findings provide suggestions that can be used as reference for the management at Luodong Forestry Culture Garden and the results are as followed: 1. Visitor attributes display significance in terms of the perception level of cultural tourism. 2. Visitor attributes display significance in terms of the demand for interpretation services. 3. Visitor attributes display significance in terms of their satisfaction. 4. Visitors are positively correlated to the perception of cultural tourism and the demand for interpretation services. 5. Visitors are positively correlated to the demand for interpretation services and satisfaction. 6. Visitors are positively correlated to the perception of cultural tourism and satisfaction. 7. For the interaction between the perception of cultural tourism, the demand for interpretation services and visitors satisfaction: The perception of cultural tourism does not predict visitors satisfaction, and that the demand for interpretation services is really an important indicator for visitors satisfaction.