| Summary: | 碩士 === 佛光大學 === 傳播學系 === 102 === "Home.Sweet Home" Magazines are sent to military families, military personnel and their family members are reading contacts.Its contents to "carry forward the culture of, illustrating the family ethics, advocating Government decrees, disseminating technology showcase"Nature of the journals I love my lively and diversified, not only with a decree missionary mandate, its content more conjugal harmony, family life, family recreation, medicine health and readers ' submissions and other soft article, coverage of dependents of family life, with entertaining features. Rich content propaganda through publications, can increase awareness and understanding of the families of soldiers, military dependents and families Exchange platform, continued as a bridge between the Government and the family. "Home.Sweet Home"Crossing the barriers of time and space, so that military personnel can better mutual understanding. Dependents of military personnel and families on the journals I love my views and evaluation, showing DoD propaganda dissemination effectiveness.
This research study in two ways, one is from the contents of the publication, through content analysis, respectively 60 copies of I love my samples taken from publications, learn from 68 was launched so far I love my home, its layout, number of pages after several adjustments, the magazine is able to achieve the target? Print media families unique to family influence can be reached? Questionnaires, tries to advocacy concepts diffused audience research, explore the context properties of readers, from the perspective of diffused audience research cut. Understand the demand characteristics of the audience and love preferences, showing read du's dependents living round profile.
Research found that: Under the social environment changing with the army, reports of its contents and background information will be different. During the first phase, was under martial law and economic takeoff during the attention to parenting issues. During the second period for family visits to the Mainland and the democratic opening phase, which focused on government orders, family welfare as a primary advocacy targets. Third period belongs to one political party to another phase, for the first time the Democratic Progressive Party administration, focusing on "three" policy. Family life, lifestyle information, arts and leisure, and so on, to attract readers. During the phase IV for the consolidation of democracy and people's livelihood during hardening, column are rendered with an average at this stage, there is no significant difference.
Main audience for soldiers and families. Reader preference point of view are from "House" point of view. Contains the whole family's health, to deal with life problems, a vacation you can go where you travel or cultivation of parent-child relationships articles. Recommendations on the future content such a concept can be placed, increased readability. Extends from the concept, it is recommended that the "military family" the warm exclusive military units can be placed on a regular basis, a strong sense of identity, two can relate to on various magazine publications in the market segments, strengthening the uniqueness of PLA publications.
|
|---|
