| Summary: | 碩士 === 遠東科技大學 === 創新設計與創業管理研究所 === 102 === Abstract
The purpose of the study is twofold. First, it aims to explore how service innovation, service quality, and satisfaction relate to the backgrounds of the fans. Second, it aims to examine the relationship between the perceived service quality and satisfaction in fans. In the study, 540 questionnaires were randomly distributed to EDA-Rhinos fans in the home field. Four hundred and fifty-one valid questionnaires (83.5%) were collected. Descriptive statistics, independent sample t-test, one-way ANOVA as well as a regression analysis of the collected data gave the following conclusions:
1. Gender, age, and marital status of the fans bore no significant relationship to the service innovation, service quality and satisfaction respectively. However, fans of different occupations and educational backgrounds showed significantly different attitudes toward service innovation, service quality, and satisfaction. Also, fans’ attitudes toward environmental quality varied significantly with their income.
2. There was a significantly positive relationship between service innovation and the service quality. The relationship between service innovation and satisfaction was also significantly positive.
|
|---|
