From the OEM to Branding : A Case Study of Giant
碩士 === 逢甲大學 === 電子商務碩士在職專班 === 102 === Taiwan&;#39;s bicycle industry sprouted after World War II, but most bicycles were for domestic. From the beginning of 1970， to expand the export, Taiwan&;#39;s bicycle industry started to export, but most were OEM. Since 1980 the industry entered the s...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/95hsw2 |