A Study of Consumer’s Application of Banking Mobile Device App.

碩士 === 逢甲大學 === 金融碩士在職專班 === 102 === In this study, we investigate the determinants of consumer’s application of banking APP by mobile devices. We use questionnaire survey to collect research data and apply descriptive statistics and logistic regression model for quantitative analysis. Our results s...

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Bibliographic Details
Main Author: 詹佳錡
Other Authors: 洪介偉
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/56338923200068642520