| Summary: | 碩士 === 逢甲大學 === 經營管理碩士在職專班 === 102 === With the rapid development of Internet-related technologies, the global online population increased rapidly in recent years. According to the Taiwan Network Information Center (TWNIC) Taiwan wireless network uses survey report: in 2012 the population of the wireless network using the same period last year grew 11.9 percent. Taiwan Network Information Center released the &;quot;2012 Taiwan Wireless Internet Use Survey&;quot; report, as of October 3, 2012, the country has more than 12 years of age or 47.23% of the respondents had used nearly half a wireless network, relative compared with the same period last year grew by 11.9 percent, with an average annual growth of 3.3% over the past compared to the past year users of wireless and mobile networks showing rapid growth trend, while Internet marketing has become the mainstream of the current marketing.
With the rise of Internet, online shopping has become the modern way of shopping as one of pandemic. Network the convenience brought by consumers can make at home you can use Internet to buy things they needProducts.
Companies have started to create online store, so that consumers have a wide selection of shopping on the way.
Following the online shopping, now began to have more network &;quot;Selling objects&;quot; patterns of rise of the so-called &;quot;Internet auction&;quot; Net Auction. Refers to the network in order to form a virtual bazaar auction or competitive bidding, the transaction to obtain goods a commercial activity. Recently the world&;#39;s leading auction site eBay, the acquisition of Taiwan&;#39;s power transfer information, domestic auction website ranking second and third trading Wang (ubid) and auction Wang (bid), enter the Taiwan market; eBay except, of course, but many domestic portal , also have their own online shopping, sale of properties channels. Sale of non-store consumer-way time has come.
In this study, Taiwan has a network of online auction and shopping experience for consumers for the study, collected the existing racquet marketing model to be collated through the questionnaire with online shopping experience for consumers to investigate, for network auction marketing strategy reference.
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