Application of Virtual Marketing and Sales on The O2O of Medical Cosmetic Products,with The Example of Company M.

• Main Author: 黃疆鴻
• Other Authors: 蕭堯仁
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/csgmav

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 102 === O2O is an e-commerce marketing model which emerge in recent years. Its full name is &;quot;Online to Offline&;quot;, which means &;quot;Online Correspondence Offline Entity&;quot;. Unlike previous C2C, B2C e-marketing model, the specific way is that” customers pay online and enjoy the services or obtain goods in physical stores&;quot; or &;quot;consumers shop in the network and the physical channel parallelly&;quot; modes. Since O2O E-Commerce marketing mode has newly arisen in recent years, the domestic commercial circles has rarely initiated academic research. Take M company as an example, and analysis the STP and SWOT in the O2Os( Online to Offline) truth or falsity marketing mode application to its cosmetic surgery product; make analysis to its definition and classification, and distinct the difference between medical beauty care products and general care products. Besides, whether to manage in physical storefront or not, and the differences between virtual stores and physical stores, and the advantages and problems we may encounter in their integration, we should make specific analysis and comparison to it. This research also proposes benefit assessment in affiliating physical stores,O2O marketing application and marketing model to make cosmetic surgery product with the O2O physical and virtual marketing mode, and applied it to&;quot; China market&;quot; as analysis and research, and provide related industry to conduct the reference of development strategy.