Customer Value Community Relationship Quality and Continuance Intention- An Empirical Study of Taiwanese Airline Social Media Users

碩士 === 逢甲大學 === 運輸科技與管理學系 === 102 === In 2013, Facebook usage in Taiwan has become the highest in the world, this means social media has become a part of our life. This brings domestic airlines paying attention to the benefits brought by the site. The literature shows that there are six facts affect...

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Bibliographic Details
Main Author: 董玉明
Other Authors: 陳方元
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/19515094035453077211