Establishing a Consumer Animosity Model: the Moderating Effects of Country Image, Word of Mouth and Corporate Social Responsibility
碩士 === 逢甲大學 === 國際貿易學系 === 102 === This study aims at examining the moderating effects of country image, word of mouth and corporate social responsibility on effect of consumer animosity. Along with prevailing trend of globalization, international trade has become more and more frequent than before,...
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20242760420416572080 |