The Influence of Corporate Social Responsibility on Consumer Satisfaction、Brand Loyalty、Brand Attachment And Word of Mouth---The Example of Eslite

• Main Authors: Yu Mei Chen, 陳幼梅
• Other Authors: 何晉瑋
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/5fy3n3

碩士 === 逢甲大學 === 國際經營管理碩士學位學程 === 102 === In recent years, corporate social responsibility (CSR) gets more and more attention. The world’s leading companies have invested in the implementation of corporate social responsibility activities; meanwhile, many international organizations like World Trade Organization, Carbon Disclosure Project have focused on this issue, too. They strongly encourage and advise all enterprises should practice corporate social responsibility. However, in Taiwan, general business or consumer don’t even understand and aware of corporate social responsibility is a serious issue, which affects not only their own interests of consumers, but stakeholders’ interests. In order to let people know corporate social responsibility more deeply, this research will focus on CSR and consumer satisfaction、brand loyalty、brand attachment as intermediary to discuss the influence on word of mouth. In this study, Eslite Corporation will be the research object, and use quantitative analysis method to examine all the hypotheses.