Smartphones vs. Consumer Cameras – The Impacts of Digital Content on Customer Purchase Intention

碩士 === 逢甲大學 === 國際經營管理碩士學位學程 === 102 === Nowadays, people, especially young generation, love to have their own camera(s) to catch the moments or to record the memories. However, latest reports indicate that Smartphones are taking away the sales of Consumer cameras. It is important to find the reason...

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Bibliographic Details
Main Authors: Nguyen Nhat Nam, 阮日南
Other Authors: 黃禮林
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/76567077288996401691