Consumer Intentions toward Fair Trade Products: the Role of Justice Restoration Potential, Product Type, and Consumer Knowledge
碩士 === 逢甲大學 === 合作經濟學系 === 102 === Based upon the justice restoration potential (JRP) theory proposed by White, MacDonnell, and Ellard (2012), this research develops a model to examine factors that influence consumers’ purchase intentions toward fair trade products. This study employs a 2*2*2 betwee...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92879480066525901977 |