The Influence of Traditional Word-of-Mouth and Online Word-of-Mouth on Consumer Price Sensitivity－The Moderating Effects of Source Credibility
碩士 === 大葉大學 === 管理學院碩士在職專班 === 102 === This study aims to investigate how consumers’ price sensitivity was related to word-of-mouth and online word-of-mouth. It also further explores whether source credibility exerts influence on consumers’ price sensitivity on word-of-mouth and on online word-of-mo...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rm62ys |