A Study of Revisiting Intention in Independent Travel－A Case of Japan
碩士 === 大葉大學 === 管理學院碩士在職專班 === 102 === With the advancement of network and information technology, independent travel are growing rapidly.Visitors have a tendency to use independent travel .The propose of this study is to explore the relation among tourism image, perceived value, travel satisfaction...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19274760418986145204 |
| Summary: | 碩士 === 大葉大學 === 管理學院碩士在職專班 === 102 === With the advancement of network and information technology, independent travel are growing rapidly.Visitors have a tendency to use independent travel .The propose of this study is to explore the relation among tourism image, perceived value, travel satisfaction and revisting intention . We use convence sampling for research method ,and returned 530 valid questionnaires in total from those visitors who had travel in Japen by independent travel.Data were conducted rough a quantitative analysis.
The results of the empirical research are as follow.（1）tourism image prossess noticeably influence on perceived value.（2）tourism image and perceived value prossess noticeably influence on travel satisfaction.（3）travel satisfaction prossess noticeably influence on revisting intention.
Finally,the results are consistent with those of previous studies.Research conclusion and suggestions are given for the future research.
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