The Influence of VanityTrait,Perceived Value,and Brand Awareness on Purchase Intention---The Case of Junior High School Students in Taichung City
碩士 === 大葉大學 === 管理學院碩士在職專班 === 102 === The economic and cultural development has progressed from agricultural society into industrial society. With the changes of environmental trend and family structure, the consumption patterns of the whole society generate different power of consumption. The...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e5ms7a |