A Crisis Communication Study of Samsung Writers Event
碩士 === 大葉大學 === 人力資源暨公共關係學系 === 102 === Crisis communication literature mostly based in SCCT to investigate the effect of crisis communication. However, the consumer variables such as involvement, brand loyalty, and the impact on the crisis communication effects are less ink. This study employed a q...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69343464033555426193 |