| Summary: | 碩士 === 大葉大學 === 教育專業發展研究所 === 102 === The study is conducted through the questionnaire-survey method. Subjects are 456 university students from northern region, central region and southern region of Taiwan. 2 instruments, conformity and the behavior of using smart mobile phone, along with demographic and smart mobile phone using pattern were include in the study. The collected data underwent independent t-test, ANOVA, Pearson’s correlation and multiple regression via the SPSS 19.0.
The results of the study are as follows: (a) There are significant differences in the different background variables of the undergraduate students’ informational social influence. (b) There are significant differences in the different background variables of the undergraduate students’ behavior of using smart mobile phone. (c) There are positive correlation between conformity and the behavior of using smart mobile phone. (d) Conformity can significantly predic the behavior of using smart mobile phone.
Keywords：Conformity, smart mobile phone using pattern, the behavior of using smart mobile phone
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